Focus Groups
Between February and April 2026, we conducted a statewide listening tour across 13 Connecticut communities, convening 15 focus groups with 149 active volunteers and civic leaders in total.
The focus groups explored questions like: What motivates active volunteers and civic leaders? What support do they need? What challenges are they experiencing, and how could a network help them? What would it take to double the number of active volunteers and civic leaders in every Connecticut town and city?
Ten themes emerged consistently across all 15 focus groups.
Top 10 Learnings
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Across every community, the most fundamental driver of service was not abstract duty or institutional affiliation; it was a profound, personal love of place. The through line is unmistakable: people serve because it is their home. This is not a sentiment unique to one community or one demographic; it appeared in every community, in every part of the state. Therefore, it is the animating frame of The Neighborhood.
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Connecticut’s civic sector does not lack working organizations, effective practices, or inspiring initiatives. What it lacks is the connective tissue to make these resources discoverable, shareable, and navigable across fragmented communities and regions. Volunteers struggle to find organizations that need them. Programs that work in one town go unshared with a neighboring community facing the same challenge. Civic leaders doing identical work in adjacent towns have never met. The Neighborhood’s core function is to address this distribution challenge.
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Across all focus groups, people described a volunteer ecosystem under accelerating strain. The same small pool of highly committed individuals carries a disproportionate share of civic work—and when they burn out or age out, programs shrink or close. Post-COVID, the volunteer pipeline has thinned further, and the burden falls ever more heavily on a shrinking core. Across Connecticut’s social sector, a wave of senior leadership departures is building with an inadequate pipeline to respond to it.
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In focus group after focus group, participants traced their path into civic life to one moment: someone they knew and respected asked them personally. Not a website. Not a flyer. Not social media. A neighbor knocked on a door. A friend said “you should come to this event.” The personal, specific ask from a trusted relationship is the near universal entry point, and the near universal mechanism for retaining volunteers once they arrive.
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Beneath impressive records of service, a quieter emotional theme ran through every session: the loneliness of leading. The most active, most committed civic contributors in their communities are also among the most isolated—working in roles that few people around them fully understand, carrying responsibilities that rarely get acknowledged, and solving problems that their neighbors don't know exist. What participants consistently described wanting from The Neighborhood was community: peers who understand the work, who have already solved the problems they face, and who make the work feel less isolating.
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Loneliness surfaced as an organizing theme from multiple unexpected directions across the focus groups. The opportunity embedded in this finding is significant: civic engagement is one of the most effective antidotes to loneliness and social isolation available, and that framing may be more compelling as a recruitment message for many people than appeals to duty or obligation.
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In every focus group, participants expressed genuine enthusiasm for being connected to counterparts across the state on practical terms. Connecticut has 169 towns and cities with strong local pride but almost no statewide identity. The pitch that resonated was not “join a Connecticut network” but “you are deeply rooted in your town—now you are connected with hundreds of people across the state doing the same work.” The most valued aspects of statewide connection: learning from peers who have already solved your problem and being part of something larger without losing local roots.
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The people doing the most civic work receive the least public recognition. They are too often invisible to the broader community and unknown even to counterparts in adjacent organizations and towns. The Neighborhood was consistently described as having the potential to make them feel seen and celebrated. Recognition leads to belonging and growth in the volunteer and civic leader community.
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Across every focus group, a consistent and emphatic message emerged: the moment something looks political, many volunteers and civic leaders check out. The organizing frame that worked in every room is people who serve because it is their home, which is genuinely non-partisan because love of place bridges every division.
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Active volunteers and civic leaders face barriers, such as event permitting requiring 30 to 60 days advance notice, mandatory paid staff for basic gatherings, and review processes that occur only monthly. These examples help to explain the everyday reality that causes people with good civic ideas to give up before they start. It is not enough to help people find where to connect. A network that serves active volunteers and civic leaders must also help them navigate and overcome the structural barriers that stop good civic energy from becoming civic action.
Strategic Implications
15 focus groups and 149 participants point toward four conclusions. These are not the only implications one could draw from the listening tour, but they are the ones that most directly shape The Neighborhood’s program design at this stage.
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The social sector in Connecticut is crowded, resources are thin, and efforts are fragmented. The Neighborhood will be most impactful if it is positioned as connective infrastructure: a layer that helps existing organizations and leaders do their work better, not a competitor for grants, volunteers, or visibility. Every program The Neighborhood builds should add value to the civic organizations and leaders already in the field, never duplicate or compete with them. The test is simple: when an active volunteer or civic leader in any Connecticut community hears about The Neighborhood, their first reaction should be “finally”—not “not another one.”
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One of the single most consistent findings across all 15 focus groups was the hunger for peer community among active volunteers and civic leaders across Connecticut's 169 towns and cities. Many participants described the focus group itself as a valuable civic experience—simply being in a room with peers who understood the work. The Neighborhood's core offering must be a standing community of active volunteers and civic leaders, connected across Connecticut, who can learn from and support each other. Everything The Neighborhood builds should be evaluated against a key question: does this strengthen the peer community or does it distract from it?
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In every community visited, there are individuals who function as the community mavens of civic life: the people who are connectors, who see potential in others and make the ask, who are called when someone new moves to town and wants to get involved. The listening tour was built around these people; they are the reason active volunteers and civic leaders showed up in every room. They are among the most valuable and under-resourced actors in Connecticut's civic ecosystem, and investing in them—connecting them to each other, recognizing their specific role, supporting them with resources—is among the highest-leverage strategies.
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The people doing the most civic work are the least visible to their broader communities and often to each other. Recognition must run through everything The Neighborhood does: the newsletter that spotlights a civic leader by name each issue; the podcast that helps a volunteer to share her story; the convening that builds in a celebration of unsung heroes. Storytelling serves the same function at scale: it makes the invisible visible, it models what service looks like, and it spurs replication by showing what is working.
Based on what we’ve learned, we’re building the program and intend to launch the first phase this summer. Connect with us to get involved!